
DEPLOYTOUR PODCAST: Tourism meets Data
DEPLOYTOUR PODCAST: Tourism meets Data is a series produced as part of DEPLOYTOUR, a European co-financed project working to build a trusted and secure European data space for tourism. Each episode connects data, people and places, translating complex data innovation into clear, human stories about real industry challenges. Listeners hear from the people shaping the future of tourism in Europe and learn how shared data can support the sector. The show is aimed at tourism professionals, policymakers and anyone interested in the intersection of travel and data.
Afleveringen

Making sense of tourism data with Federica Amati 🧩
With more tourism data available than ever, how can destinations make sense of it? In this episode, Federica Amati, Senior Advisor at the Data Appeal Company, discusses how combining data sources and human insight can help destinations better understand tourism, its quality and its impact. Alongside good practices and real-world examples, the conversation also explores how DEPLOYTOUR is addressing

From tourism growth to governance: The Balearic Islands Government’s vision. With Miguel Rosselló🏝️
What does it mean to govern tourism when millions of visitors, residents, businesses and natural resources all have to coexist? In this episode, Miguel Rosselló, General Manager of Tourism for the Government of the Balearic Islands, shares the government’s perspective on the challenges facing one of Europe’s leading tourism destinations. From moving beyond visitor numbers as a measure of success t

Smart Tourism in practice: How Seville uses data to manage this mature destination? With Daniel Santana ☀️
What happens when a destination is already one of Europe's most visited? In this episode, Daniel Santana, Product Manager at the Smart Tourism Office of Seville, explains how data and smart tourism solutions are helping this popular city improve decision-making, support local communities and build a more sustainable future.Hosted on Ausha. See ausha.co/privacy-policy for more information.

How can data support carbon footprint for destinations? With Ivar Neelis 📊
In this episode, Ivar Neelis, researcher and lecturer at Breda University of Applied Sciences, explains why emission reduction and climate adaptation are essential for tourism to be future-proof. He introduces a tool designed for DMOs with limited data access, unpacks the challenges of data collection, and shares concrete first steps and good practices to start measuring destination's carbon footp

Sustainable Tourism Management in Alpine Regions with Tanja Sodja🏔️
In this episode, Tanja Sodja, Digital Project Manager at Tourism Bohinj DMO, shares how the Julian Alps, a cross-border destination, uses data and digital tools to tackle seasonal overcrowding, sustainability pressures, and their impact on local communities and the natural environment. How can data and partnerships make a real difference? Listen to find out and learn from the best practices and in

The European Commission's vision on data for the tourism sector with Misa Labarile 📜
In this third episode, we zoom out to the European level with Misa Labarile, Policy Officer at the European Commission, to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, et

What is a Data Space, and how does it support tourism? With Jonathan Huffstutler 🌍
In this second episode, we dive into the concept of data spaces with Jonathan Huffstutler, exploring what this term really means beyond the technical buzzword. As part of DEPLOYTOUR, he explains how data spaces represent a new evolution in data sharing: moving from isolated exchanges and closed platforms to open and interoperable ecosystems built on governance and sovereignty. Through concrete exa

Rethinking Tourism Through Data with Dolores Ordoñez. 🌍
In this first episode, we explore how DEPLOYTOUR is rethinking tourism through data with Dolores Ordóñez, General Director of AnySolution and DEPLOYTOUR coordinator. With DEPLOYTOUR, we advocate for the inclusion of tourism in the European data strategy as a key pillar of the data economy. In this fast-growing ecosystem — which remains highly heterogeneous — challenges are numerous: sustainability











